Four vital things to consider when choosing an e-commerce platform

E-commerce has been growing steadily for the last 11 years. According to research, online sales jumped up by nearly 20% last year, and they are predicted to increase tremendously in the near future. Needless to say, if you are starting an online business and are planning to sell product or services, an e-commerce website is crucial to capitalize on this ideal opportunity.

To be fully functional, you will need an attractive website that you will use to display and sell your products. Typically, you will be required to either hire a web developer or use the already existing platforms to come up with your e-commerce store. While the first option will ensure you get full control of your store, the latter option is typically considered to be the best since it is cost effective and easy to adopt new features.

The double-edged sword, however, is that there are hundreds of available options out there and picking the right platform might not be as easy as you may assume. This article outlines some of the essential things you will need to consider when you are looking for the best e-commerce platforms made for you.

Integrations

Start by looking at the availed e-commerce integrations and plugins. Many platforms, such as Shopify, have plenty of tools which you can use to run your business. Some, however, have a limited number of devices and might provide you with minimal options. In any case, your business needs will play a vital role in determining the plugins that will work and those that won’t thus, when going through different platforms, think of the specific tools that you need or are already using in your business.

Pricing and payment

When searching for a good e-commerce platform, you should always pay particular attention to the price being offered. Whether you are own a small business or an already established business with reliable networks, you need to know exactly how much you will be paying.

Almost all platforms charge a monthly fee and depending on the type of platform you get; the cost may vary. Some of the things that usually determine the price include the tools being offered in the platform, the amount of space being offered and most importantly, the processing fee that will be associated with the platform. In any case, you should always go for an option that is affordable since the last you will want is to get locked out of your e-commerce because of late payments.

2018-09-27T16:56:30+00:00

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